The global consumer industry experienced a 21% decline in the number of ecommerce-related patent applications in Q4 2023 compared with the previous quarter. The total number of ecommerce-related grants rose by 28% in Q4 2023, according to GlobalData’s Patent Analytics. GlobalData’s databook Consumer: Patents Trends Q4 2023 offers comprehensive insights into patenting trends, major players’ strategies, and geographical focus in the sector over the last three years. Buy the databook here.

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Notably, the number of ecommerce-related patent applications in the consumer industry was 175 in Q4 2023, versus 221 in the prior quarter.

The top five companies accounted for 40% of patenting activity

Analysis of patenting activity by companies shows that NIKE filed the most ecommerce patents within the consumer industry in Q4 2023. The company filed 18 ecommerce-related patents in the quarter, compared with 9 in the previous quarter. It was followed by Brother Industries with 16 ecommerce patent filings, Rakuten Group (14 filings), and L'Oreal (11 filings) in Q4 2023.

Patenting activity was driven by the US with a 34% share of total patent filings

The largest share of ecommerce related patent filings in the consumer industry in Q4 2023 was in the US with 34%, followed by Japan (10%) and China (10%). The share represented by the US was 11% higher than the 23% share it accounted for in Q3 2023.

For further understanding of GlobalData's Consumer: Patents Trends Q4 2023, buy the databook here.

This content was updated on 23 January 2024

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Patent Analytics tracks patent filings and grants from official offices around the world. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.