The global consumer industry experienced a 54% drop in company filings mentions of easy & affordable in Q4 2023 compared with the previous quarter, with the highest share accounted for by Campbell Soup with 58% year-on-year decrease, according to GlobalData’s analysis of over 100 consumer company filings. GlobalData’s Consumer: Filings Trends & Signals Q4 2023 report delves into earnings call transcripts and quarterly reports within the consumer industry, extracting trends, signals, and comparative data to help businesses assess their performance, identify competitive intelligence, evaluate risks, and gain a comprehensive understanding of key industry events. Buy the report here.
Notably, easy & affordable was one of the most frequently referenced themes in Q4 2023, ranking highest in terms of mentions, ahead of plant-based diets and omnichannel, according to GlobalData.
Of the top leading companies in the consumer industry, Campbell Soup had the greatest increase in references for easy & affordable in Q4 2023, compared with the previous quarter. GlobalData identified five easy & affordable-related sentences in the company's filings - 0.5% of all sentences - and an increase of 400% in Q4 2023 compared with Q4 2022. Coca-Cola’s mentions of easy & affordable dropped by 58% to 5 and Coca-Cola FEMSA’s by 57% to 3 and Hershey’s by 200% to 3 and Kraft Heinz’s by 200% to 3.
GlobalData’s Company Filings Analytics also applies sentiment weight to reference sentences, based on whether the sentences are positive, negative, or neutral. Starting at 100 in 2020, an index over 100 is more positive. The overall index for easy & affordable in Q4 2023 was 113.
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For further understanding of GlobalData's Consumer: Filings Trends & Signals Q4 2023, buy the report here.
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