The global consumer industry experienced a 36% drop in company filings mentions of social media in Q4 2023 compared with the previous quarter, with the highest share accounted for by Estee Lauder with 200% year-on-year increase, according to GlobalData’s analysis of over 136 consumer company filings. GlobalData’s Consumer: Filings Trends & Signals Q4 2023 report delves into earnings call transcripts and quarterly reports within the consumer industry, extracting trends, signals, and comparative data to help businesses assess their performance, identify competitive intelligence, evaluate risks, and gain a comprehensive understanding of key industry events. Buy the report here.
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Notably, social media was one of the most frequently referenced themes in Q4 2023, ranking highest in terms of mentions, ahead of electric vehicles and 3d printing, according to GlobalData.
Of the top leading companies in the consumer industry, Estee Lauder had the greatest increase in references for social media in Q4 2023, compared with the previous quarter. GlobalData identified six social media-related sentences in the company's filings - 0.3% of all sentences - and an increase of 100% in Q4 2023 compared with Q4 2022. Kraft Heinz’s mentions of social media rose by 200% to 6 and Hormel Foods’s by 300% to 4 and Coty’s by 40% to 3 and Deckers Outdoor’s by 200% to 3.
GlobalData’s Company Filings Analytics also applies sentiment weight to reference sentences, based on whether the sentences are positive, negative, or neutral. Starting at 100 in 2020, an index over 100 is more positive. The overall index for social media in Q4 2023 was 95.
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For further understanding of GlobalData's Consumer: Filings Trends & Signals Q4 2023, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Company Filings Analytics uses machine learning to uncover key insights and track sentiment across millions of regulatory filings and other corporate disclosures for thousands of companies across the world’s largest industries.
