US-based berries supplier Agrovision has secured investment from Los Angeles investment firm Aliment Capital.
The company, which has a presence in China, said the move will provide “additional capital and expertise to help take Agrovision to its next level of growth”. Terms were not disclosed.
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Steve Magami, Agrovision’s CEO, said the deal is a “testament to our strategic vision and the opportunity we have to inspire consumers to live healthier lifestyles”.
“Agrovision is fully committed to reliably advancing the highest quality superfruits to consumers for healthier snacking 365 days a year, as we continue to build on our legacy of operational excellence in sustainable agriculture.”
The Los Angeles-based berry grower said its brands, Fruitist and Big Skye berry brands are “positioned to take a growing share of the healthy snacking market”.
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Aliment co-founder Ben Belldegrun described Agrovision as “a scaled, global operator in a large and growing market driven by secular consumer trends”.
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By GlobalDataBelldegrun added: “We are enthusiastic to partner with a leading management team and board, who are at the forefront of bridging agricultural productivity and genetics, nutrition and environmental sustainability, to drive the company’s next chapter of growth.”
Last month, Agrovision signed an agreement for large-scale berry farming in China.
The company is teaming up with the Longhua Residents Committee to introduce large-scale farming operations in the Yunnan province of China.
The fruit grower said the contract for a 33-hectare berry plantation “is the first of several agreements for a total of 2000 hectares”.
Agrovision called the China move a “landmark deal” and said local stakeholders and the Chinese government were “instrumental” in establishing the venture.
The company said it “continues to increase its China-based operations at a rapid pace”.
It has established sales and marketing operations in Shanghai in 2022 and, in recent years, it has become a “primary importer of premium blueberries in the market”.
Agrovision grows blueberries, raspberries, blackberries and table grapes. The company also has operations in Peru and Mexico.
