All articles by Victor Martino

It’s the resurgence of the insurgent brands in the US

The last three years of supply chain pressures and price-driven sales growth due to inflation have favoured big CPG brands…
A job (and life) well done: what the US food industry can learn from the late Bob Moore

Bob Moore, the founder and CEO of Oregon-based Bob’s Red Mill who died earlier this month at age 94, was…
Why ‘restaurant CPG’ will grow in the US but won’t disrupt the status quo

Restaurants have been selling their products – think Marie Callender’s frozen entrees, White Castle sliders and Rao’s pasta sauce –…
Move over “better for you”: the next big leap in packaged food

There’s never been a more opportune time here in the US for packaged food companies to make their products healthier.…
These are the five big issues as the US food industry heads into 2024

A year ago, this column argued the major challenge in 2023 for companies operating in the US food industry would…

The five factors driving a sea change in US pasta

After years of monotony, dry pasta is now one of the most dynamic food categories in the US. Around 96%…
Why the Kroger-Albertsons-C&S deal is unlikely to win over the FTC

The plan drawn up by Kroger and Albertsons to sell more than 400 of their stores to C&S Wholesale Grocers…
How CPG brands can counter rise of private-label in US

The biggest conundrum for CPG companies operating in the US right now is price. What can they charge for their…
What matters on the path to profitability for emerging CPG brands

The path to profitability for emerging CPG brands in the US is becoming more difficult in the post-pandemic era. This…
US cultivated-meat pioneers need retail. The time to move is now

In December, I wrote that cultivated meat would be approved for sale in the US this year, making it the…