Home Page News – MTA – Mobile Travel Agents https://www.mtatravel.com.au Tue, 28 Jan 2025 23:36:52 +0000 en-AU hourly 1 https://www.mtatravel.com.au/wp-content/uploads/2020/05/favicon.png Home Page News – MTA – Mobile Travel Agents https://www.mtatravel.com.au 32 32 Celebrity Cruises to join river cruise market https://www.mtatravel.com.au/celebrity-cruises-to-join-river-cruise-market/?utm_source=rss&utm_medium=rss&utm_campaign=celebrity-cruises-to-join-river-cruise-market Tue, 28 Jan 2025 23:36:52 +0000 https://www.mtatravel.com.au/?p=16123 Celebrity Cruises has unveiled its latest venture: Celebrity River Cruises, a luxury river cruise line, building on its reputation as a leading premium ocean cruise line. With plans to enter the lucrative river cruise market, the company has already commissioned ten new ships. While details about ship design, staterooms, itineraries, shore excursions, and pricing remain under wraps, the new line promises “personalized service, world-class amenities, and unique itineraries” along Europe’s iconic rivers, hinting at an upscale experience. The line will launch its first river ships in 2027 and the new brand, Celebrity River Cruises will start to take bookings this year for European itineraries. The ships will also be able to accommodate 180 passengers making them the largest river ships in Europe.

Celebrity’s Edge series of ocean ships is renowned for its luxurious accommodation and innovative features, such as transformable stateroom living spaces that can double as verandas and the “Magic Carpet,” a cantilevered platform that rises 16 stories above the water, serving as a bar and multifunctional space.

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Karen Merricks named on 2024 Women in Travel Power List https://www.mtatravel.com.au/karen-merricks-named-on-2024-women-in-travel-power-list/?utm_source=rss&utm_medium=rss&utm_campaign=karen-merricks-named-on-2024-women-in-travel-power-list Thu, 05 Dec 2024 05:20:52 +0000 https://www.mtatravel.com.au/?p=15854 Karen Merricks, MTA Co-Founder and Managing Director, has been recognised as one of the 2024 Most Powerful Women in Travel, earning the #14 spot on this highly regarded list.

This acknowledgment highlights Karen’s outstanding contributions to the travel industry. Her unwavering commitment to innovation, leadership, and empowering advisors within MTA has set new benchmarks for excellence.

Karen’s vision has not only driven MTA to incredible success but has also inspired countless professionals across the travel sector. This recognition reflects her passion and dedication to shaping the future of travel.

The list was announced at an awards ceremony held at Daltone House in Sydney last night (4/12/2024). “It’s such an honour to be recognised by peers within the travel industry”,said Merricks “It’s a testament to the incredible team at MTA and our Advisors who inspire me every day.”

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UK ETA – new entry rules and fees for Australians https://www.mtatravel.com.au/uk-eta-new-entry-rules-and-fees-for-australians/?utm_source=rss&utm_medium=rss&utm_campaign=uk-eta-new-entry-rules-and-fees-for-australians Thu, 28 Nov 2024 02:40:50 +0000 https://www.mtatravel.com.au/?p=15657 Australians planning to visit the UK from January 2025 will need to apply for the country’s new Electronic Travel Authorisation (ETA) in advance of their trip.

The ETA is a digital visa-waiver system, similar to the USA’s ESTA (Electronic System for Travel Authorization), designed primarily for tourism and business travel and does not replace a standard visa. Starting 8 January 2025, travellers from most non-European countries will need an ETA to enter the UK unless they hold an eVisa. This includes citizens from Australia, New Zealand, Canada, the USA, Hong Kong, Singapore, Japan, and South Korea. Meanwhile, citizens of most European nations will require an ETA from 2 April 2025.

Australians can apply for the ETA now via the UK Government website or the UK ETA app, available for Apple and Android devices.

The ETA application costs £10 (approximately A$20) and can be completed online by:

  • Providing passport and contact details
  • Uploading a valid digital photo
  • Answering a short set of questions
  • Paying the £10 fee with a credit or debit card

More info on the UK Gov website

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Adventure awaits: the thrill of expedition cruising https://www.mtatravel.com.au/adventure-awaits-the-thrill-of-expedition-cruising/?utm_source=rss&utm_medium=rss&utm_campaign=adventure-awaits-the-thrill-of-expedition-cruising Wed, 30 Oct 2024 00:05:03 +0000 https://www.mtatravel.com.au/?p=15377 Adventure awaits: the thrill of expedition cruising

For the intrepid traveller, expedition cruising offers the ultimate adventure. Unlike traditional cruises, which focus on popular destinations and onboard entertainment, expedition cruises take you to remote and untouched corners of the world. From the icy landscapes of Antarctica to the rugged coastlines of the Arctic, these cruises are designed for those who crave exploration and a deeper connection with nature. In this blog, we’ll dive into what makes expedition cruising so thrilling and why it’s the perfect choice for adventurers.

What is expedition cruising?

Expedition cruising is a unique form of travel that combines the comforts of a cruise with the excitement of exploring remote destinations. These cruises typically operate on smaller ships, allowing access to areas that larger vessels cannot reach. The focus is on immersing passengers in the natural environment, with activities such as kayaking, hiking, and wildlife watching. Expedition cruises often include a team of experts, such as marine biologists and naturalists, who provide insights into the ecosystems and cultures encountered along the way.

Whether you’re navigating the icy waters of Antarctica or exploring the rainforests of the Amazon, expedition cruising offers an unparalleled opportunity to experience the wonders of the world up close.

Destinations: where will expedition cruising take you?

One of the most exciting aspects of expedition cruising is the variety of destinations available. These cruises are designed to take you off the beaten path, offering access to some of the world’s most remote and pristine locations.

  • Antarctica: Journey to the bottom of the world and witness breathtaking ice formations, penguin colonies, and seals in their natural habitat.
  • Arctic: Explore the polar bear’s domain as you navigate the icy waters of the Arctic, with opportunities to see whales, seals, and stunning glacial landscapes.
  • Galápagos Islands: Discover the unique wildlife of the Galápagos, where you can snorkel with sea lions, hike volcanic landscapes, and observe giant tortoises in their natural environment.
  • Amazon River: Cruise through the heart of the Amazon rainforest, encountering exotic wildlife, indigenous communities, and the lush biodiversity of this incredible ecosystem.

Each destination offers a unique experience, with the chance to explore some of the most unspoiled environments on Earth.

The onboard experience: comfort meets adventure

While expedition cruises are all about adventure, they don’t compromise on comfort. These cruises typically feature smaller, more intimate ships with luxurious amenities. After a day of exploration, you can return to your ship and enjoy gourmet dining, comfortable cabins, and expert-led lectures that deepen your understanding of the destinations you’re visiting.

  • Expert guides: Onboard experts, including naturalists, historians, and marine biologists, provide valuable insights into the regions you explore.
  • Flexible itineraries: Expedition cruises often have flexible itineraries, allowing for spontaneous changes based on weather conditions or wildlife sightings.
  • Adventure activities: From kayaking and snorkelling to guided hikes and Zodiac excursions, these cruises offer a range of activities that immerse you in the natural environment.

Expedition cruising is the perfect blend of adventure and luxury, offering an unforgettable travel experience.

Conclusion: why choose expedition cruising?

Expedition cruising is more than just a holiday; it’s a journey of discovery. For those who seek to explore the world’s most remote and extraordinary places, there’s no better way to travel. With a focus on sustainability, education, and adventure, expedition cruising offers a unique and enriching experience that will stay with you long after the voyage is over.

Call to Action: Ready to embark on the adventure of a lifetime? Contact MTA Travel Advisors today to book your expedition cruise and start planning your journey to the world’s most extraordinary destinations.

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Chart your course: picking the perfect cruise itinerary https://www.mtatravel.com.au/chart-your-course-picking-the-perfect-cruise-itinerary/?utm_source=rss&utm_medium=rss&utm_campaign=chart-your-course-picking-the-perfect-cruise-itinerary Thu, 17 Oct 2024 02:23:18 +0000 https://www.mtatravel.com.au/?p=15256 Introduction: the importance of choosing the right cruise itinerary

Choosing the right cruise itinerary can make all the difference in your travel experience. With so many destinations and routes available, it’s essential to find one that matches your interests and travel style. Whether you’re seeking a sun-soaked Caribbean escape, a cultural immersion in the Mediterranean, or an adventurous journey through Alaska, there’s a perfect cruise for everyone. In this blog, we’ll guide you through the process of selecting the ideal itinerary for your dream holiday.

Understanding cruise itineraries

A cruise itinerary is essentially the route that your cruise ship will take, including the ports of call and the duration of your stay at each destination. When choosing an itinerary, it’s important to consider what type of experience you’re looking for. Are you interested in exploring multiple cities and cultures, or do you prefer spending more time at sea, relaxing and enjoying the ship’s amenities?

Cruise itineraries vary greatly, from short weekend getaways to extended journeys that span several weeks. Understanding your travel preferences and what you want to get out of your cruise will help you choose the perfect itinerary.

Top cruise destinations and itineraries

There’s a cruise itinerary for every type of traveller, whether you’re looking for adventure, relaxation, or cultural enrichment. Here are some of the most popular cruise destinations and the itineraries that showcase them:

  • Caribbean: A classic choice for sun-seekers, Caribbean cruises offer a mix of beautiful beaches, vibrant cultures, and exciting shore excursions. Popular itineraries include the Eastern Caribbean (St. Thomas, St. Maarten), Western Caribbean (Jamaica, Cozumel), and Southern Caribbean (Aruba, Barbados).
  • Mediterranean: Immerse yourself in the rich history and culture of Europe with a Mediterranean cruise. Explore ancient ruins in Greece, enjoy the cuisine of Italy, or relax on the stunning beaches of Spain. Popular itineraries include Western Mediterranean (Barcelona, Rome) and Eastern Mediterranean (Athens, Istanbul).
  • Alaska: For nature lovers, an Alaskan cruise offers breathtaking scenery, wildlife encounters, and outdoor adventure. Itineraries typically include stops in Juneau, Skagway, and Glacier Bay, with opportunities for whale watching, hiking, and exploring glaciers.
  • Norwegian Fjords: Experience the dramatic landscapes of Norway’s fjords with a cruise through this stunning region. Popular itineraries include stops in Bergen, Geiranger, and Flam, offering spectacular views and opportunities for outdoor activities.

Each destination offers a unique experience, so consider what appeals to you most when choosing your itinerary.

Factors to consider when choosing an itinerary

When selecting a cruise itinerary, there are several factors to keep in mind to ensure you choose the right one for your needs:

  • Travel dates: Consider the time of year you’ll be travelling, as this can affect the weather, crowds, and availability of certain destinations.
  • Cruise duration: How long do you want to be away? Shorter cruises are great for a quick getaway, while longer cruises allow for more in-depth exploration.
  • Ports of call: Look at the ports included in the itinerary and think about what activities and experiences you want to have at each destination.
  • Onboard experience: Consider the type of cruise ship and the onboard amenities offered. Some itineraries focus more on the destination, while others offer plenty of time to enjoy the ship’s facilities.

By taking these factors into account, you can choose an itinerary that perfectly matches your travel preferences.

Conclusion: make the most of your cruise holiday

Choosing the right cruise itinerary is key to having an unforgettable holiday. Whether you’re exploring the sun-soaked beaches of the Caribbean or the historic cities of the Mediterranean, the right itinerary will ensure you get the most out of your cruise experience.

Call to Action: Ready to chart your course? Contact MTA Travel Advisors today to book your dream cruise and start planning your perfect itinerary.

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Pack like a pro: essentials for your first cruise https://www.mtatravel.com.au/pack-like-a-pro-essentials-for-your-first-cruise/?utm_source=rss&utm_medium=rss&utm_campaign=pack-like-a-pro-essentials-for-your-first-cruise Wed, 09 Oct 2024 05:41:46 +0000 https://www.mtatravel.com.au/?p=15249 Preparing for your first cruise

Packing for your first cruise can be both exciting and daunting. With limited space in your cabin and a variety of activities on board and ashore, it’s important to pack smartly. Whether you’re cruising through the tropics or exploring the fjords, having the right essentials will ensure you’re prepared for anything. In this blog, we’ll share tips on how to pack like a pro, so you can enjoy a stress-free and well-prepared cruise experience.

The basics: what to pack for a cruise

When packing for a cruise, it’s important to start with the basics. These are the essential items you’ll need to ensure your comfort and convenience during your trip:

  • Travel documents: Make sure to bring your passport, cruise tickets, travel insurance, and any necessary visas or vaccination certificates.
  • Clothing: Pack versatile clothing that can be layered and mixed and matched. Include casual wear for daytime, formal wear for evening dinners, and swimwear for poolside relaxation. Don’t forget a light jacket or sweater for cooler evenings.
  • Footwear: Bring comfortable walking shoes for exploring ports, sandals for the pool, and dress shoes for formal nights.
  • Toiletries: While most cruise lines provide basic toiletries, it’s a good idea to bring your own, especially if you have specific preferences. Pack travel-sized shampoo, conditioner, toothpaste, and any other personal care items you use daily. Don’t forget sunscreen and after-sun lotion, as well as any medications you may need.
  • Accessories: Bring a hat, sunglasses, and a reusable water bottle to stay hydrated and protect yourself from the sun. A small, portable bag for excursions, as well as a camera or smartphone for capturing memories, are also useful.
  • Electronic devices: Don’t forget chargers for your devices, including phones, tablets, and cameras. A power strip or multi-port USB charger can be handy if you have multiple devices.

Special considerations for your cruise

Different cruises have different requirements and opportunities. Here are some additional items you might need depending on your itinerary:

  • Formal wear: If your cruise has formal nights or special events, pack appropriate formalwear such as a suit or evening gown. Check the cruise line’s dress code in advance to ensure you’re prepared.
  • Activewear: For cruises with a focus on fitness or adventure, such as those with hiking or sports activities, bring suitable activewear and gear.
  • Seasickness remedies: If you’re prone to seasickness, consider packing remedies such as motion sickness tablets or wristbands.

Packing tips and tricks

  • Roll your clothes: Rolling clothes rather than folding can save space and reduce wrinkles.
  • Use packing cubes: These can help organise your belongings and maximise space in your suitcase.
  • Pack a day bag: A small, foldable bag for day trips and excursions can be very handy. It should be easy to carry and pack away.

Enjoy a smooth and enjoyable cruise

With the right packing strategy, you can ensure that you have everything you need for a memorable and enjoyable cruise experience. By bringing the essentials and preparing for special needs, you’ll be able to relax and focus on making the most of your voyage.

Ready to set sail on your first cruise? Contact MTA Travel Advisors today for expert advice and assistance with planning your cruise and packing like a pro.

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Sustainable Cruising: A Guide to Eco-Friendly Adventures https://www.mtatravel.com.au/sustainable-cruising-a-guide-to-eco-friendly-adventures-2/?utm_source=rss&utm_medium=rss&utm_campaign=sustainable-cruising-a-guide-to-eco-friendly-adventures-2 Wed, 09 Oct 2024 04:04:10 +0000 https://www.mtatravel.com.au/?p=15242 Sustainability is becoming a priority in the cruise industry, with more options for eco-conscious travellers than ever before. Our new e-book, “Sustainable Cruising: How to Travel Responsibly by River, Ocean, Luxury, and Expedition Cruises”, covers everything you need to know about cruising responsibly.

 DOWNLOAD eBook

What’s Inside the E-book?

  • Understanding the Environmental Impact of Cruising
  • Learn about the industry’s environmental challenges and the steps being taken to reduce its impact.
  • Sustainable Practices in the Cruise Industry
  • Discover how cruise lines are adopting green technologies and practices, from hybrid engines to recycling programs.
  • Sustainable River, Ocean, Luxury, and Expedition Cruising
  • Explore how different cruise types are implementing eco-friendly standards and what you can expect on board.
  • Practical tips for reducing your footprint, supporting local communities, and choosing the right cruise line.
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CLIA 2024: Green waves: the rise of sustainable cruising https://www.mtatravel.com.au/clia-2024-green-waves-the-rise-of-sustainable-cruising/?utm_source=rss&utm_medium=rss&utm_campaign=clia-2024-green-waves-the-rise-of-sustainable-cruising Sun, 29 Sep 2024 23:41:45 +0000 https://www.mtatravel.com.au/?p=15207 The growing demand for sustainable cruising

As awareness of environmental issues grows, more travellers are seeking ways to reduce their impact on the planet. This shift in consumer behaviour has led to a significant rise in sustainable cruising, where eco-friendly practices are at the forefront of the travel experience. Cruise lines are responding to this demand by implementing innovative technologies and practices to reduce their environmental footprint. In this blog, we’ll explore the various ways the cruise industry is going green and how you can be a part of this positive change.

What is sustainable cruising?

Sustainable cruising refers to the adoption of eco-friendly practices within the cruise industry, aimed at minimising environmental impact. This includes reducing carbon emissions, managing waste responsibly, and protecting marine ecosystems. Cruise lines are increasingly adopting measures such as using cleaner fuels, implementing energy-efficient systems, and investing in technologies that reduce pollution. For example, many new ships are powered by liquefied natural gas (LNG), which significantly reduces greenhouse gas emissions compared to traditional marine fuels.

Sustainable cruising not only benefits the environment but also enhances the travel experience by providing passengers with a guilt-free way to explore the world.

Innovations in eco-friendly cruise technology

The cruise industry has made significant strides in adopting new technologies that support sustainable cruising. From advanced wastewater treatment systems to energy-efficient ship designs, these innovations are helping to reduce the environmental impact of cruising.

  • cleaner fuels: many cruise lines are transitioning to LNG, which burns cleaner than traditional marine fuels and significantly reduces carbon emissions.
  • energy efficiency: modern cruise ships are equipped with energy-saving technologies such as LED lighting, solar panels, and optimised hull designs to reduce fuel consumption.
  • waste management: cruise ships are now equipped with state-of-the-art waste treatment systems that recycle and reduce waste, minimising the amount that ends up in landfills or the ocean.

Eco-friendly cruises are not just about reducing emissions; they’re also about adopting sustainable practices that protect the oceans and marine life.

How cruise lines are supporting marine conservation

In addition to reducing their environmental impact, many cruise lines are actively involved in marine conservation efforts. This includes partnerships with environmental organisations, support for marine research, and initiatives to protect endangered species.

  • marine sanctuaries: some cruise lines have committed to avoiding sensitive marine areas or participating in the creation and maintenance of marine sanctuaries.
  • educational programmes: onboard programmes educate passengers about marine ecosystems and the importance of conservation.
  • sustainable shore excursions: many cruise lines now offer shore excursions that are designed to have minimal environmental impact, supporting local communities and promoting conservation efforts.

Responsible tourism is at the heart of sustainable cruising, with many cruise lines taking active steps to protect the oceans and the wildlife that calls them home.

How you can contribute to sustainable cruising

As a passenger, you have the power to contribute to sustainable cruising by making eco-friendly choices during your voyage. Here are a few tips to ensure your cruise is as green as possible:

  • choose a green cruise line: Look for cruise lines that have strong sustainability credentials and are committed to reducing their environmental impact.
  • pack responsibly: Bring reusable items like water bottles and shopping bags to reduce plastic waste.
  • respect marine life: Follow guidelines during shore excursions to avoid disturbing wildlife and natural habitats.
  • support local communities: Opt for shore excursions that benefit local economies and contribute to conservation efforts.

By making mindful choices, you can help support sustainable cruising and ensure that future generations can enjoy the wonders of the ocean.

Sustainable cruising is more than just a trend—it’s the future of travel. As cruise lines continue to innovate and prioritise the environment, travellers can look forward to exploring the world in a way that’s both luxurious and responsible. By choosing eco-friendly cruises and making sustainable choices, you can play a part in protecting our planet for future generations.

Ready to set sail on a sustainable adventure? Contact MTA Travel Advisors today to book your eco-friendly cruise and start planning your journey towards a greener future.

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MTA – Mobile Travel Agents celebrate record number of high achievers https://www.mtatravel.com.au/mta-mobile-travel-agents-celebrate-record-number-of-high-achievers/?utm_source=rss&utm_medium=rss&utm_campaign=mta-mobile-travel-agents-celebrate-record-number-of-high-achievers Mon, 02 Sep 2024 08:40:57 +0000 https://www.mtatravel.com.au/?p=14826 MTA – Mobile Travel Agents (MTA) recently had the pleasure of hosting a series of High Achiever’s celebrations across Australia in Perth, Melbourne, Sydney, Adelaide and Brisbane.  This year, the company celebrated a record number of over 200 High Achievers, recognising the exceptional performance of their expert Travel Advisors.

Bne Event

“These celebrations are a reflection of the exceptional talent and dedication of the people we have at MTA,” said Karen Merricks, co-Managing Director/Founder. “I’m incredibly proud of our High Achievers and the way they continue to set the standard for excellence. While we’ve had a record-breaking TTV this year and that’s certainly worth celebrating, our primary focus remains on supporting our advisors in enhancing their individual performance and yield.”

As part of MTA’s Reward and Recognition program, each celebration featured an invite only lunch and a chance to reflect on the successes of the past year. This year also marked a milestone for MTA as the company also celebrated a record year with Total Transaction Value (TTV) up over 56% compared to 2019 and over 42% compared to the previous record 2022/23 year, reflecting continued growth and success.

Mel Group Shot

“Being recognised as a High Achiever within a network of more than 440 is an honour,” said one of MTA’s QLD based high achievers. “MTA’s ongoing support and the chance to get together and celebrate with other MTAs makes us feel like we’re truly part of a big MTA family”.

These celebrations not only honour the achievements of MTA’s top Advisors but also highlight the MTA family values that have been upheld for over 24 years as Australia’s original mobile travel network. With the Darwin celebration set for next month, the festivities continue as they celebrate the remarkable success of MTA Advisors nationwide.

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Find out more about running your own travel business with MTA – Mobile Travel Agents

Adl Event

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“There’s room for everyone in the travel industry” https://www.mtatravel.com.au/theres-room-for-everyone-in-the-travel-industry/?utm_source=rss&utm_medium=rss&utm_campaign=theres-room-for-everyone-in-the-travel-industry Thu, 22 Aug 2024 07:16:53 +0000 https://www.mtatravel.com.au/?p=14808

MTA – Mobile Travel Agents CEO Don Beattie is an easy interview. Query him on MTA or the travel agency sector and he’ll go on and on (in a good way, of course).

A big part of Mobile Travel Agents’ success simply comes down to the flexibility it offers its members.

“We want everybody that we come in contact with to feel what MTA is. We don’t restrict anybody from doing anything,” Beattie tells Karryon in an interview.

“I think one thing that MTA does exceptionally is that we manage what we call ‘stage in life’. During life, there are births, deaths and marriages and everything in between. So sometimes business is not the most important thing in life. Our model supports that completely. I think it ties people to us.”

That commitment to providing an environment in which a healthy work-life balance can thrive mightn’t come as a shock to those who know the origin of Mobile Travel Agents.

Family-focused foundation

Roy Merricks (left) with Karen Merricks.
Mobile Travel Agents founders Roy Merricks (left) and Karen Merricks. (Image Mark Harada)

So Karen and Roy Merrick started MTA 24 years ago. They are phenomenal. Karen started this business to predominantly give women who had children the opportunity to own their own business and come back into travel… and she’s carried that philosophy through all the way,” Beattie explains.

“MTA is heavily family-focused. But that does not mean that we’re not professional in what we do.”

This balance essentially means members can work at their own pace, and adapt the business model to suit their particular needs.

“We can’t magically aim at a target and hit it,” Beattie says.

“We want to support our advisors to grow their business at the speed and to the level they want. There are no sales targets in MTA. There are no sales targets for our staff in relation to recruiting at all.

“We want the focus to be on the people, not on the target. And does it work for us? I think we’re doing well.”

Record revenue

Aerial shot of MTA – Mobile Travel Agents group on beach for Fiji conference welcome with "Bula MTA" spelt out in sand.
MTA – Mobile Travel Agents group in Fiji.

That’s putting it mildly. At the time of the interview, FY24 was on target to smash any previous year in terms of overall revenue for the group.

“We had a record year last year and this year is even higher than last year,” the Mobile Travel Agents boss says.

“This is the best time in recent years for people [in travel] to have a really good chance of being successful. And if you’re not busy at this point in time, I think you’d really have to investigate your way of operating.”

Overall, Beattie expects growth to continue for the group in the next few years.

“I think it might not be as high a percentage of growth but it will absolutely grow. Of course, the larger the growth is, even in percentage terms, the larger dollar returns there are. So two per cent growth of $100 million is different from 10 per cent growth of $10. So you’re going to see massive returns still,” he says.

“I think for the expert travel advisors, it’s almost got to the stage at this point in time, that there’s more custom than there is the ability to service that custom.”

And that’s the opposite of where the industry was during the pandemic.

“So it’s a wonderful place to be, but it’s created an opposite stress of the work-life balance. So COVID probably drove us more towards the leisure side of things. And now we’re at the exact opposite end of that pendulum where we’re at capacity. And now we have to almost get to the stage of saying, do I need to choose the customers with whom I wish to work? It’s a beautiful place to be.”

Room for everyone

MTA head office staff.
MTA – Mobile Travel Agents head office staff. (Image Mark Harada)

It’s perhaps because of this, that Beattie says he isn’t concerned by the growth in competitiveness of the travel agency sector: from physical stores to online travel agents and indeed home-based advisors.

“There is room for everybody. I think what will happen is the slices of the pie are just going to change,” he remarks.

“I think what we see is somewhat of a shrinking of the shopfront retail and an explosion of perhaps the mobile style.

“Now, if an MTA member wanted to open a shopfront, they could, nothing is stopping them. What we would say is, you’re now introducing a new level of cost to your business.”

Beattie states that MTA doesn’t specifically aim to be the biggest mobile/home-based agency group, but its membership has risen to a robust 450 agents or so. And within the membership base, “the spectrum is massive”. While the group normally only welcomes travel advisors with a minimum of five years of face-to-face consulting experience, he still calls Mobile Travel Agents “a bit of a melting pot”.

“We get people coming from all walks of life. In the sense of travel life. And they have different attributes. And I think the hardest thing when they come into our environment is their choice… they have choice,” he notes.

“We do not dictate what they must sell. The decision is made by the advisor and the customer. Our preferred partners are there because they’re great supporters.

“We don’t force targets… we don’t force product to targets. And for some people who have lived in a very constrained environment, having choice becomes difficult.”

‘Hobbyists’ to heroes

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Mobile Travel Agents members at the recent ILTM Asia Pacific 2024 conference. (Image supplied)

Mobile Travel Agents’ current success is a long way from its tough beginnings though.

“So when we first started 24 years ago, we were scorned… ‘hobbyists’, was I think the most common term… ‘part-timers’,” Beattie says.

“So I did a presentation to a large supplier group… and I brought in this slide and the second slide was a woman in a pink dressing gown, hair in curls, cigarette hanging out her mouth, toes parted with cotton – I said this is how you picture us. On the next slide, I told them what the average commission earned was by these people, and all of a sudden, I had 40 people listening to me intently. So the perception did not match the reality.”

Indeed, the industry and consumers are listening now.

For more information on MTA – Mobile Travel Agents, click here.

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